Summary: This book will take students to Denmark to learn the history of a company we all know and love and connect us to the process of creating a business idea, working through the changes needed to grow that business, and the marketing and distribution issues associated with selling a product on a global scale. With a focus on business terminology explained in fact boxes and the main text, students will learn about the 3 generations of Ole Kirk Chistiansen's family that guided and grew a famous name brand.
Straight Talk for Librarians: I have to teach my students about careers and this book offers a product background that allows me to showcase many different business careers! I like the simple chapters and the timeline and other back matter. I suspect this will be the favorite of the From and Idea to series by Lowey Bundy Sichol in my schools. Buy if your library needs STEM, Career, business connections, or non-fiction that may interest your budding entrepreneurs.
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